Re: Valuation

From: Bruce Lazarus <Bruce_at_brucelazarus.com>
Date: Sat 29 Apr 2000 02:03:48 -0400

BRUCE LAZARUS WROTE:
> I am putting together a business plan for a
> start-up dot.com (good timing, huh) and I
> am trying to estimate the value of my audience
> to advertisers.

TO WHICH STEVE JOHNSTON REPLIED:
> One of the ifrst things to look at is the profile of
> the people that your site will most likely attract.
> What will be the demographics that your content will
> attract? Teenagers? Men? Investors? Game
> enthusisasts?

Hi Steve-

Thank you for your reply. My site is a community site
so I will tend to attract different folks for
different communities however they will probably
mostly be women. Due to the confidential nature of the
communities I can not collect much info. But I will
have the numbers. Can you help me even ballpark the
value (high end - low end) of 600,000 minutes per week
(10,000 people spending 60 minutes per week) of viewing
my site?

thanks, Bruce




Received on Sat Apr 29 2000 - 01:03:48 CDT