Re: Flash in the pan

From: Hal Pawluk <hpawluk_at_csi.com>
Date: Tue 02 May 2000 09:20:30 -0700

BILL ANDERSON WROTE:
> To a certain extent, both businesses and consumers
> expect to see some sort of 'multimedia' display to
> establish any credibility. If you don't have it, you
> must not be serious about your site/business.

That's about as poor a rationalization for
self-indulgence as I've seen this month.

What businesses and consumers expect to see is
something that responds to their needs. The method of
presentation is irrelevant. Marshal McLuhan
notwithstanding, the medium is not the message: the
message is the message.

---
Hal Pawluk
   (626) 966-0058 http://www.pawluk.com/
   Monthly web tips and Net notes at
         http://www.pawluk.com/pages/endnotes.shtml
   It's not marketing if it doesn't go for the throat.





Received on Tue May 02 2000 - 11:20:30 CDT