Re: Flash in the pan

From: Brad Jensen <brad_at_elstore.com>
Date: Tue 02 May 2000 11:59:05 -0500

BILL ANDERSON WROTE:
> To a certain extent, both businesses and consumers
> expect to see some sort of 'multimedia' display to
> establish any credibility. If you don't have it, you
> must not be serious about your site/business.
 
TO WHICH JOHN WHITESIDE REPLIED:
> Has anyone ever studied this? Is there any research on
> the subject? I ask because I don't buy it. Most of the
> multimedia I see is a distraction that's at best mildly
> amusing and at worst, interferes with using the site. I
> think it's often there to entertain the web designer,
> not achieve a business goal.

You know, I keep reading this stuff about 55% of users
say thus and so, so do it or don't do it.

Self-reported statistics are superstition, not science.
You have the internet, test it yourself on your site,
and find out what people actually do, not what they
feel about themselves.

--
Brad Jensen brad_at_elstore.com
President
Electronic Storage Corporation Tulsa OK USA
918-664-7276
LaserVault Report Retrieval & Data Mining
www.Laservault.com




Received on Tue May 02 2000 - 11:59:05 CDT