brand management, advertising and PR

From: Vivien Le <Viviennl_at_aol.com>
Date: Tue 2 May 2000 15:29:02 EDT

Hi everyone,

I have been enjoying your valuable comments and
contributions for several months now. What a creative
and fun group of people to be associated with!

I have been a marketer for seven years, both in the
domestic and international arena. My expertise has
been primarily on strategic marketing. Recently I
begun to handle some marketing communication projects
and very much enjoyed the creative aspect of them. I
am currently looking into transitioning into brand
management and am looking for great books on
advertising, PR and brand management both in the
traditional and online world. I am also interested in
knowing who are the legends in these fields and if
there are any books about them?

Best,
Vivien Le
P: 415.504.6734
F: 415.664.5280

"Did it make me gasp when I first saw it?
- Do I wish I had thought of it myself?
- Is it unique?
- Does it fit the strategy to perfection?
- Could it be used for 30 years?
Ogilvy Mather on advertising




Received on Tue May 02 2000 - 14:29:02 CDT