Re: brand management, advertising and PR

From: C L Lim <CLIM4_at_MAGIX.COM.SG>
Date: Tue 2 May 2000 19:15:43 -0700

VIVIEN LE WROTE:
> I am currently looking into transitioning into brand
> management and am looking for great books on
> advertising, PR and brand management both in the
> traditional and online world. I am also interested in
> knowing who are the legends in these fields and if
> there are any books about them?

Hi Vivien,

Been reading Warp Speed Branding by Agnieszka M
Winkler. Has pretty good bits in it especially on the
subject of using technology in marketing. Book made
better because Winkler is a practioner and has her own
advertising practice in San Francisco. Hope you enjoy
it.

Rgds
C L Lim
Singapore





Received on Tue May 02 2000 - 21:15:43 CDT