Value of WAP advertising

From: Tim Dunham <tim_at_10best.com>
Date: Thu 4 May 2000 12:59:07 -0400

I am with a dot.com which provides information to a
specific target demographic. We have developed a model
for selling typical banner and button ads however we
are unsure of the industry standard on CPM for
interstitial WAP ads. We can provide geo-targeted WAP
ads broken down to city and specific category, which
generally leads to a higher CPM. Our uncertainty lies
in the fact that Wireless Application hasn't quite
taken off here in the US and there will be some
skepticism. Even if hit count on our WAP site is low,
the ads are very targeted, both demographically and
geographically, which theortically leads to greater
return. Can anyone tell me what they are currently
being quoted for similar ads and what the satisfaction
level is with them.

Tim Dunham
www.10best.com
wap.10best.com
tim_at_10best.com





Received on Thu May 04 2000 - 11:59:07 CDT