Evaluating Third Party Ad Servers
The ad agency I work for has asked me to research third
party ad servers (we're having a heckuva time getting
publishers to serve up our rich media banners, and it
would be great to consolidate reporting). I went to
the archives for this list and found that helpful as a
starting point. For clarity, I'm NOT looking for
companies that serve banners only to their own network,
or for enterprise ad serving solutions for publishers,
or for campaign management only, or for low end or free
products that take a percentage of our inventory. I'm
looking for legitimate, independent third party servers
that can serve banners to a variety of sites with which
we have already contracted. (Side comment: once again,
it's amazing to me how these marketing companies fail
to communicate clearly on their own Web sites exactly
what they do and which niche in the ad serving world
they fall into!)
I've narrowed my list to these three suppliers, with
whom I've spoken:
- InterAdNet
- Sabela
- MatchLogic
I'm also waiting to hear back from these two suppliers
to confirm that they fit my requirements:
- AdKnowledge (an Engage service)
- AdForce
So far, the pricing seems to be about the same. I'm
having a hard time determining what criteria I should
use (other than pricing) to select a supplier. I'd
appreciate any suggestions as to the non-obvious
questions to ask or things to look for. Also, I'd love
to hear anyone's good or bad experiences with any of
these companies. Thank you!
Stacy Williams
Director of Marketing
Kilgannon McReynolds
Smart advertising for the e-world and the real world
www.kilgannon.com
stacy_at_kilgannon.com
404.876.2800 x111
Received on Thu May 04 2000 - 12:11:30 CDT
