Re: Redirect to a secure page

From: Frank Hannigan <consulting_at_dezyn.com>
Date: Tue 9 May 2000 18:26:43 -0700

ADAM MUSCOTT WROTE:
> We are in the midst of developing an advertising
> campaign that will re-direct the user to a secure page
> on our client's web site. I was wondering if anyone
> had any experience with doing so - was the campaign
> successful or did it fail. I am concerned that the
> click count will not be an accurate measure of the
> number of visitors to the page due to the opt-out
> nature of a secure web page (ie the user is informed
> that he is about to visit a secure page - would he like
> to continue).

Adam,

In the past I have had success when I create a
customized and distinct url name for the ad campaign
that gets the visitor into the site your bad covers (I
can then count response to ad in that url), then direct
them to the secured access url (measuring click-through
interests).

Also, when using step one, if you are advertising in
different publications or sites you can create a unique
url for each of the pubs to see which ones yield
greater responses.

Cheers,
Frank

DeZyn Consulting
Frank Hannigan- President
506 Santa Monica Blvd., Suite #226
Santa Monica, California 90401

Website: http://www.dezyn.com




Received on Tue May 09 2000 - 20:26:43 CDT