Re: Evaluating Third Party Ad Servers

From: Scott Knowles <sknowle1_at_erols.com>
Date: Wed 10 May 2000 22:37:35 -0500

STACY WILLIAMS WROTE:
> I've narrowed my list to these three suppliers,
> with whom I've spoken:
> - InterAdNet
> - Sabela
> - MatchLogic
>
> I'm also waiting to hear back from these two suppliers
> to confirm that they fit my requirements:
> - AdKnowledge (an Engage service)
> - AdForce

Hi Stacy - My agency recently switched from AdKnowledge
to Sabela. I haven't actually worked with either yet,
but I've heard Adknowledge's CPM's are a bit pricey and
each campaign has a high start up fee. I've also heard
complaints as to the accuracy of their reporting.
Sabela, from what I've read, allows you to serve up any
number of ads on any pricing model using any form of
creative. They will also track 5-10 post click events.
They use what seems to be a pretty basic profiling
system for on the fly targeting and campaign
management. Their campaign set up fee is nominal and
the CPM is extremely low. We haven't been using it
long enough for me to get any feedback but they are
audited by Pricewater Clearinghouse. They also were
recently bought (or entered some form of partnership)
with 24/7 Media.

Scott K.




Received on Wed May 10 2000 - 22:37:35 CDT