Re: Flash in the pan

From: Brad Jensen <brad_at_elstore.com>
Date: Fri 12 May 2000 01:28:55 -0500

SCOTT KNOWLES WROTE:
> I'd hire that fool in a second! Seriously, the last
> thing any smart corporation would want to do is come
> off egotistical - but I'm not sure how out that is.
> And I agree, no one wants to see a dancing logo that
> will take 5 minutes for the user to get to the content
> they are seeking. But if the flash communicates
> information the user is seeking, then it's well worth
> using it.

Well, tricky and cute can be an attention getter. What
would be really nice is if the browser had a way of
reporting the connection speed of the user on the first
page access.

Even then, onb a business site, I would think the
artheads were running the show. If I come to such a
site through a search engine, I back arrow immediately.
"Next!".

And I have T-1.

If someone can give me an example of a flash page that
is well done in a business site, I'd like to see it. I
don't mean teachnically cute, I means something that
might lead me to say, this was worth waiting for and
adds to my value.

I don't know about you guys, but the pages I visit are
Drudge and Lucianne, and maybe a horoscope, each day. I
only use a search engine when I am looking for a
particular product or site, which is seldom (once a day
or less). Mostly I email. My surfung days are few.

Has anyone noticed that ALL the car ads on TV are doing
a variation of the fast/then slowmotion/then fast again
schtick? Is this going to go on for the next 50 years?

It's like all the action adventure movies have
helicopters in them (usually crashing). There must be
market research that says the helicopter increases
audience attention. (I think it is an unconscious
relation to astral projection.)

(That will seem very off the wall to people, I
realize.)

I also wonder about non-flashing banners. I realize
flashing banners generate more response, but people are
starting to ignore them. Nonflashing banners are much
less intrusive, and could be used in email lists easily
without 'cheapening' the list.



Received on Fri May 12 2000 - 01:28:55 CDT