Re: How much advertising is needed?
CHRISTOPH ZIEGENBERG WROTE:
> We're working on an internet project which will need a
> lot of people to come to our site, register as a member
> and give us information to create a user profile. To
> start the real project we'll need about 100,000
> registrations and now my question:
>
> How long will it take to get this number? And how much
> advertising is needed for this?
Chris,
There's no hard fast number on this. The crucial factor
is WHO you are targeting and WHAT you are
selling/giving...that's a key factor.
Also HOW you advertise makes a big difference. At a
recent Garage.com BootCamp
http://www.smallbiztechnology.com/ctrmj/bootcamp.htm -
an Ogilvy branding expert was slaming computer.com's
adv - one didn't know what the "call to action" was
and other problems!!!!!
However, if you target your advertising very, very well
and ensure your ad has a clear message and closing
call to action....you should do well.
There's also the aspect of WHERE you
advertise...magazines are good for brand awareness.
But I think Radio ad and email are better for a direct
reply.
If you are selling sneakers, get a mention in the
"Sneakers Today" newsletter or something...
Hope that helps
Ramon Ray, ramon_at_smallbiztechnology.com,
Small biz tech analyst and consultant
http://www.smallbiztechnology.com
///The VOICE and OASIS of small business technology
solutions and information///
Received on Fri May 12 2000 - 09:05:50 CDT
