Re: Cause Related Advertising

From: Ned Barnett <interned_at_accessnv.com>
Date: Fri 12 May 2000 10:28:41 -0700

SUSAN GOLDBERG WROTE:
> Does anyone know of any research that has been done on
> cause-related marketing? We have been doing much more
> of it over the past year and it seems to be meeting our
> objectives. Just in the past several months we have
> bought space on iGive.com, a shop for charity site,
> onGiving.com, a nonprofit advertising network, and
> sponsored the Hunger Site. I'd like to get some
> feedback on others' experiences.

There was a great article in the Harvard Business
Journal - I think it was in November of '96 - on
research in this area. Very powerful stuff ...

Ned

Ned Barnett, APR - Fellow, ASHMPR
Barnett Associates

Publicity, Marketing Communications, Public Relations,
Strategic Planning, Market Research, Crisis Management,
Grass-roots Lobbying, "Cause Marketing" Fund-Raising

702-696-1200 - FAX: 702-696-1211
Cell - 702-561-1167 - interned_at_accessnv.com




Received on Fri May 12 2000 - 12:28:41 CDT