Re: Value of WAP advertising

From: Holloway, Kathryn <KHolloway_at_Engage.com>
Date: Fri 12 May 2000 15:34:17 -0400

TIM DUNHAM WROTE:
> I am with a dot.com which provides information to a
> specific target demographic. We have developed a model
> for selling typical banner and button ads however we
> are unsure of the industry standard on CPM for
> interstitial WAP ads. We can provide geo-targeted WAP
> ads broken down to city and specific category, which
> generally leads to a higher CPM. Our uncertainty lies
> in the fact that Wireless Application hasn't quite
> taken off here in the US and there will be some
> skepticism.

I don't think those prices are really established yet.
We are doing pilots at Engage and hope to have some
prices establsihed shortly.

I think $5 CPM rate card wouldn't be a bad place to
start, particularly if there is geo and/or interest
targeting.




Received on Fri May 12 2000 - 14:34:17 CDT