Pricing Turn-key CRM Service
We have a client that developed a turn-key solution for
managing and executing Email marketing and Customer
Relationship Management programs. Our experience with
clients who retain us to do Opt-in Email broadcasts,
is that they usually want to retain some part of the
program in-house, and that part gets neglected. My
question is this:
How much would an E-commerce company pay for each part
of these services, knowing that it was happening under
one roof. Complete, turnkey, and customized to their
1. Strategy, recommendations, and creative.
2. Sourcing prizes, premiums, give-aways, etc.
3. Complete front-end and back-end legal.
4. Email broadcasting, list selection, etc.
5. Detailed analysis and follow-up recommendations.
6. Follow-up CRM program that polls, responds, and
rewards new registrants.
Any ideas on how to price a service like this?
Received on Tue May 16 2000 - 16:13:04 CDT
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