methodologies for estimating ad revenues

From: Katherine Gelhar <>
Date: Wed 17 May 2000 13:52:29 -0400

Hi all,

I posted this question on I-Advertising as well. Anyone
who subscribes to both might want to skip this.

Does anyone know where I could find descriptions of the
methodologies used in estimating the volume of ad sales
on a country-wide level. A number of industry analysts
release their estimates from time to time. I'm
interested in learning in some detail how they got
these figures, if anyone knows where this kind of
information is published. My company is trying to
figure out how best to come up with accurate estimates
for the Russian market, and we would like to look at
how it's been done elsewhere.

Best regards,

Katherine A. Gelhar
Rambler Internet Holding

Received on Wed May 17 2000 - 12:52:29 CDT


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