Re: Top 10 Search Engine Ranking

From: Lisa Melvin <lisam_at_webadvantage.net>
Date: Sun 21 May 2000 00:28:51 -0400

DAVID STONE <dstone_at_xactware.com> WROTE:
> I have recently been given the assignment of getting
> the webpages for my company, Xactware.com and it
> subsidiary sites such as Xactnet.com, Xactimate.com
> listed in the top 10 of all the major search engines.

David,

Wow, they don't expect much from you do they?! Getting
your company's webpages listed in the "top 10 of all
major search engines" is one incredible task to tackle.

You ask for "any suggestions beyond the basic meta tag,
key word suggestions as well as any resources or
services you have used and found highly successful."

If you already know you have to create meta tags, alt
tags, hypertext links and keyword text on your website,
then it's time to get your hands dirty submitting your
site to the major search engines. I still think the
most efficient way to get a search engine "robot" to
find your site and index it is to submit your URL
directly to the engine to get it processed.

Here's a helpful list of some search engines' submittal
pages:

AltaVista
http://www.altavista.com/cgi-bin/query?pg=addurl

AOL Netfind
http://search.aol.com/add.adp

Excite
http://www.excite.com/info/add_url

HotBot
http://hotbot.lycos.com/addurl.asp

Infoseek (Go.com)
http://www.go.com/AddUrl?&pg=SubmitUrl.html

Lycos
http://www.lycos.com/addasite.html

MSN Search
http://search.msn.com/addurl.asp

"Directories" are another story altogether. With
directories, your submittals are reviewed, accepted and
indexed by an actual human being so it may not be so
simple. Yahoo, the largest and most popular directory,
requires you to find the exact category page your site
belongs in, and then you must look for the "Suggest A
Site" link at the bottom of the page. When submitting
to a directory, it is always a good idea to keep a file
with your site's urls, titles, and descriptions that
you can copy and paste.

There are free tools out there on the Web that you can
use to submit your URL to multiple search engines at
one time like Site Owner (http://www.siteowner.com/)
and Add Me (http://www.addme.com/). One negative aspect
about these tools is that there is no visible
verification that your site was actually submitted.
This is why the best way to submit your site is to do
it manually.

After a couple of weeks or so try searching for your
site on the engines that you submitted to by first
using your company's name to see if it shows up at all,
then search using your keywords. Keep an active log of
your site's ranking every month to track the rises and
falling in the engine's ranking.

You may find the information in a four part series in
our Marketing Tip archive helpful in your quest. Check
it out by visiting the tip archive at
http://www.webadvantage.net/tip.asp and scrolling down
to 8/18/99 through 9/9/99 to view "Search Engine
Optimization."

Good Luck!

Lisa Melvin mailto:lisam_at_webadvantage.net
Web Ad.vantage, Inc. http://www.webadvantage.net
Cyberspace requires focused thinking.
We build *qualified* Internet traffic with customized online
marketing & advertising strategies and Web PR campaigns.
Award-winning weekly marketing tips
at http://www.webadvantage.net/tip.asp




Received on Sat May 20 2000 - 23:28:51 CDT