Rich Media & new advertising solutions
Channel Seven had a recent article along the lines of
"BroadBand ads..but who's watching".
For users visiting the 'net on 56k modems, as opposed
to at least ISDN lines (128KBPS), broadband
advertising is a slow and painful experience. It's one
thing to watch a jerky video of something that you
really want to see, but is it really practical and all
the useful AT THIS TIME for advertisers to do.
Like HTML, if advertisers can detect the conection
speed of their users, or segment the advertising into
broadband and lightband users then ok - but if not I
think advertisers are just wasting their money.
In this increasing time period when advertisers are
clawing to get above the clutter, the best value I see
for advertisers is very well targeted email and banner
advertising - wrapped around great content - and
delivered by someone or a company that has a very
loyal audience.
The space on a WEB site is very, very tight, if you
have too many ads - blinking all over the place - it
begins to resemble a super market of cereal boxes!!!!
The key is for us content providers to deliver great
content and work with advertisers and direct marketing
people - NOT artists (I got that from Seth Godin) -
position our ads in the right places.
Clickz and MSNBC are two great examples of advertising.
Ramon Ray, ramon_at_smallbiztechnology.com,
Small biz tech analyst and consultant
http://www.smallbiztechnology.com
///The VOICE and OASIS of small business technology
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Received on Mon May 22 2000 - 20:24:01 CDT
