Re: Selling banners on a small site
YAKOV NEKRITCH <yasha_at_cs.uni-bonn.de> WROTE:
> I have a low-traffic website (7000-8000 hits, resp.
> 2500-3000 visits per month). My question is, is it
> possible to earn money by selling space for banners
> etc. from such a site? Or what is the minimal site
> traffic from which one can earn some money?
For a site with such a small number of hits/uniques,
there's not much money you're going to make. a)
advertisers don't want to cut $80 checks b) even if
they did it may not be worth it for you to manage and
sell advertising with such low volume.
HOWEVER, might I suggest that you continue to build
your site's audience and loyalty index. See if you can
provide some content to other complimentary web sites
in exchange for visibility to their audience. Build,
build, build - information is definitely king. But
information and no audience is a king with no
subjects.
As you find other web sites to partner with, put them
in two categories a) smaller sites like yours - so
you'll need a lot to make a difference in your page
views b) larger sites with millions of hits (still way
smaller than a Yahoo though).
Check out
http://www.smallbiztechnology.com/whereelseami.htm to
see a list of my content partners. I'm also happy to
announce that I've added IBM to that list and will
work with DSLReports.com also - these sites alone have
millions of page views and in turn will help my own
traffic.
Ramon Ray, ramon_at_smallbiztechnology.com,
Small biz tech analyst and consultant
http://www.smallbiztechnology.com
///The VOICE and OASIS of small business technology
solutions and information///
Received on Fri May 26 2000 - 06:53:14 CDT
