Re: Rich Media & new advertising solutions
MICHAELA GAASERUD <mgaaserud_at_amazingmedia.com> WROTE:
> I agree that broadband ads using video may not be
> practical for all browsers at this very moment, but
> there are certainly other rich media that direct
> marketers online are using with great results (such as
> Flash which is compatible with 98% of today's browsers
> or those that use a streaming delivery to activate the
> ad quickly then load the remainder of the file a bit at
> a time).
I agree that flash is rather ubiquitous, but to say
Flash "is compatible with 98% of today's browsers" is a
bit of an exaggeration. At Macromedia's website it
says:
In March 2000, NPD Research, the parent company of
MediaMetrix, conducted a study to determine what
percentage of Web browsers have Flash preinstalled. The
results show that 89.9% of Web users can experience
Flash content without having to download and install a
player.
My $.02 - Rich media banners are more dangerous in
that it is easier for them to disrupt the user's
experience. On the other hand, if well done, a rich
media banner can potentially load quicker than a
standard banner (i.e. through streaming the load of the
banner).
Ian Leicht
Chief Technology Officer
MXG Media - "Built for Girls"
ian_at_mxgmedia.com <mailto:ian_at_mxgmedia.com>
(310) 546-5338
http://www.mxgonline.com, http://www.mxgtv.com http://www.mxgstore.com
Received on Tue May 30 2000 - 21:28:56 CDT
