Re: Very Niche Targeting

From: Amelia Kassel <amelia_at_marketingbase.com>
Date: Thu 1 Jun 2000 05:25:01 -0700

PAOLO VANOSSI <info_at_pvnet.zzn.com> WROTE:
> He wants to sell very expensive houses (2++ billions)
> in South Africa and very exclusive trips for
> billionaires.
>
> I first asked him if he was actually mad... anyway I
> ask your help. What kind of market is he going to
> target? Is there any study or research on this matter?
> How do billionairs actually use the Internet? Where
> can I find them? Do you know any agency who has done
> research on this matter?

I don't know if this would be of interest but it came
across my desk this morning.

MARKETING TO THE VERY RICH
http://www.briefme.com/a/article.cgi?id=22270&uid=36473
5 Do you fancy yourself one of the next nouveau riche?
Figure you can sell to them because you "understand"
their needs? Or are you just trying to market your
products to the extremely wealthy? This in-depth
article from Advertising Age looks at the growing
phenomenon of marketing to the "Luxury Class." For
example, did you know that, according to one expert,
what the new rich want most of all are unique,
customized experiences, whether in their choice of
automobile, vacations, entertainment or wine
selections? Read the article for more fascinating
insight into the hearts and minds of the loaded. Carla
Shore, http://members.xoom.com/cshorecomm

Amelia Kassel, mailto:amelia_at_marketingbase.com
Competitive Intelligence, Internet, & Market Research
Internet Research Seminars (email & onsite)
Email-based Independent IP/Broker Mentor Program Training
707 829-9421 or 800 544-5924, http://www.marketingbase.com
Author: Super Searchers on Wall Street; http://www.supersearchers.com





Received on Thu Jun 01 2000 - 07:25:01 CDT