Efficient Campaign Planning with Adservers

From: Venkateshwarulu J N <Venkatesh_JN_at_satyam-infoway.com>
Date: Thu 1 Jun 2000 17:35:56 +0530

Our company uses OAS 4.0 for ad serving. My clients/
advertisers typically have orders for "X number of
Impressions on page A, Y number on page B and Z on page
C" and so on. For the time being assume that the ad
slot is common across all the required pages

In Real Media I will have to create separate campaigns
for each of these deliverables though this is a
campaign from a single client/advertiser within one
single insertion order.

This is a cumbersome exercise for the planner and a
painful exercise for the client who has to be given
several User Ids and passwords to access his campaign
reports (for the reporting part I could do with one
Advertiser ID, yes . . . but). There may be a better
way of planning and scheduling, which I am not aware
of.

Are there any ad servers that enable you to 'schedule
Impressions by pages' within a campaign. I would
appreciate if anybody could share a solution to ease
this planning job.




Received on Thu Jun 01 2000 - 07:05:56 CDT