Conversion rate benchmarks

From: Jane Neubauer <info_at_maplealley.com>
Date: Sat 3 Jun 2000 09:46:56 -0400

Hello,

I am looking for any information on estimating the
conversion rate for visitors to a site to registered
users; and then the conversion rate for paid
subscribers. I have a client who will be operating a
site targeted towards golfers. For putting together
our revenue projections, we are trying to estimate a
percentage of total visitors to the site who will be
likely to register (for free) and also, what percentage
might be likely to actually subscribe (for a fee). We
have estimated 10% would sign up to be a "registered
user" and half of those would sign up for the
subscriber service. But this is not based on any
research - we would like some benchmarks for better
projections.

Also, any information on what an average monthly
subscriber fee might/or should be for access to
exclusive information of value to someone - for their
hobby. We were thinking less than $20 a month, but
what does everyone else think? Does anyone have any
information on average subscriber fees for something
like this?

Thanks in advance for the help.
Jane Neubauer
neubauer_at_maplealley.com
Maple Alley Market Research
www.maplealley.com





Received on Sat Jun 03 2000 - 08:46:56 CDT