Seeking wireless ad model
Donna and fellow subscribers,
I have been an avid reader for a long time now and
consider this digest to be an invaluable resource to
the development of the Internet Ad Industry. My
company, digitalroot, addresses the need of the small
to mid-sized business market - entities whose ad
budgets do not meet the minimum requirements of the
various ad providers. We do this through a completely
automated and self-service model.
However, our initial service is the first step towards
creating an integrated advertising platform, where the
SMB can access a variety of advertising solutions.
These solutions will run the gamut from banner to
coupon advertising. One of the ad models that we are
currently working on is the wireless model. Though not
as technically complex as we originally imagined, it
seems to be more hype than substance. However, we
believe that the wireless ad model will become more
influential in the future and we seek to capitalize on
that.
I know of a few initiatives that involve wireless
advertising. What I am interested to learn more about
are companies that have created new ad models based
upon the functionality offered by the wireless device
rather than those companies that are using it as
another platform for their existing ad model. I was
wondering if there were any resources that discuss the
various new wireless ad models that have transpired.
More importantly, is there any resource that talks
about the effectiveness of these wireless ad models.
Please feel free to send any info that you may have to
vermak_at_digitalroot.com. I will compile the info and
send it to anyone that would like to receive it.
Thanks
Kumar Verma
Tel: 212.813.3822 Fax: 212.813.3824
We are doing a limited beta launch of our first ad
service (the ability to buy banner advertising on brand
name web sites and at volume discounts). Feel free to
sign up at http://216.251.231.210/LiveSignUp/. We are
offering an additional 20% discount for beta.
Received on Tue Jun 06 2000 - 04:18:29 CDT
