Re: Tracking Referrals

From: James Dutton <james.dutton_at_akqa.com>
Date: Tue 13 Jun 2000 10:36:32 +0100

JEANNE MCCANN <mccannjl_at_mindspring.com> WROTE:
> We've just set up an arrangment with a third-party
> bookseller (not one you've heard of) who will fulfill
> all book orders coming from our site. What we're trying
> to find out is: how can we independently verify the
> number of users who click from our site to theirs and
> buy the book? We naturally want to make sure the
> numbers reported by the third-party vendor are
> accurate. Does anyone know how this can be done??

Dear Jeanne,

Using my company's third party AdServer (AKQA Analyst)
you would be able to track click through's on any URL
or Image within your site, for example using this to
monitor traffic through your site from your homepage.

To show how simple using AKQA Analyst is, the links
should go some way to explaining our AdServing
methodology.

For example, if you were to sell a book directly
through Amazon.com you might have a URL similar to:

http://www.amazon.co.uk/exec/obidos/ASIN/0718143604/dutskiseclectiwo/026-362 2144-9177204

By using AKQA Analyst this URL would be replaced with:

http://adserver.akqa.net/redirect.dll?A13B4AED40BD11D48C0200902798A974

This URL would then allow you to track all click
through's from your site.

However if you wanted to track actual sales, you would
need to use our Unique User tracking system, which
would require an image (eg 1x1 gif) placed on the
bookstore's sales completion page for impression
tracking. From there we would be able to report on
users who clicked the link / users who purchased the
book and the length of time it took that user to buy
the book.

I would be very happy to arrange an online demo of AKQA
Analyst, should you be interested.

Kind regards.
James Dutton
Product Manager AKQA Analyst

http://www.akqa.com
mailto:james.dutton_at_akqa.com
T: + 44 (0)20 7494 9200
F: + 44 (0)20 7494 9300
M: + 44 (0)7967 963 215
AKQA, Princes House, 38 Jermyn Street, St James's, London, SW1Y 6DN, UK.




Received on Tue Jun 13 2000 - 04:36:32 CDT