Re: Tracking Referrals

From: Steve Johnston <stevebus98_at_yahoo.com>
Date: Wed 14 Jun 2000 09:39:44 -0700 (PDT)

JEANNE MCCANN <mccannjl_at_mindspring.com> WROTE:
> We've just set up an arrangment with a third-party
> bookseller (not one you've heard of) who will fulfill
> all book orders coming from our site. What we're trying
> to find out is: how can we independently verify the
> number of users who click from our site to theirs and
> buy the book? We naturally want to make sure the
> numbers reported by the third-party vendor are
> accurate. Does anyone know how this can be done??

This can actually be done with most ad serving
technologies. The key is making sure that they are
recording the click thru data using a similar method.
If they are using one technology and you are using
another, then there is a good chance that your numbers
will vary.

Steve Johnston
johnston_at_realmedia.com
www.realmedia.com





Received on Wed Jun 14 2000 - 11:39:44 CDT