Internet Keywords, RealNames

From: Sara <saraz_at_microsoft.com>
Date: Fri 16 Jun 2000 13:14:31 -0700

It would be great to get some perspective on the future
of Internet Keywords, specifically opinions on whether
or not they are being viewed as slowly replacing URL's?
I recently looked into a company called RealNames. They
specialize in selling Internet Keywords and claim they
are much more effective to list on your print ads, DM
pieces, other forms of communications and actually have
your customers remember them above a URL. The advantage
of using RealNames vs. buying keywords from individual
browsers is they are a one stop shop for this, if you
buy a keyword with them it is set up on 70% of the
browsers out there. I think this makes sense if the
future of the internet is leaning in this direction,
any feedback would be great.

Sara





Received on Fri Jun 16 2000 - 15:14:31 CDT