Hi Charlie and list,
CHARLIE MARTIN <CMartin_at_shopexpert.com> WROTE:
> Anyone out there seen any report citing the % of users
> browsing with their cookies turned off (versus the
> default of having them on)??
Cyber Dialogue recently published a study based on a
1999 survey of 1000 US Internet users (from 13,000
screener telesurveys) citing _3%_ of respondents as
having cookies turned off (see
http://www.cyberdialogue.com/pdfs/wp/wp-cd-2000-privacy.pdf).
The report also states that _58% of respondents_
reported they are "fully aware of what cookies are and
how they work" -- which I find interesting, as I know
web developers who cannot truthfully make this
statement :-/ . 3% is also reported by Cyber Dialogue
for 1997. The usual number that Doubleclick quotes is
5%; I believe this is based on a 1997 Forrester study.
Note that NUA has a mistaken quote
(http://www.nua.ie/surveys/index.cgi?f=3DVS&art_id=3D905355739&rel=3Dtrue )
citing this report as finding that "46 percent of users
had their cookies enabled in 1999"; what the report
actually says is that 46% were configured to accept
cookies without warning, while 33% were set to warn
before accepting. 21% were not sure (comment: and thus
were almost certainly accepting) vs 50% not sure in
1997, showing a significant gain in public awareness of
cookies.
This is an excellent report; I would like to thank
Kevin Mabley at Cyber Dialogue for sharing it with the
community. (Kevin, you should get NUA to correct that
misquote.)
Regards,
John Walker
PS -- I'm hammering away at a strategic business plan
for a major e-health content publisher; carefully
targeted advertising will be a significant piece of the
strategy. I would be interested in thoughts and
references re: e-health related advertising issues and
research.
Thanks, John
_________________________
John Walker
AESEA
E-mail: aesea_at_ibm.net
Tel: 303-247-9377; Fax: 303-247-1883
1510 Eisenhower Dr., No. 230
Boulder, Colorado 80303 USA
Received on Fri Jun 16 2000 - 20:09:46 CDT
