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Re: Tracking Referrals

From: Lourdes de Llano <ads_at_newparadigmmedia.com>
Date: Sat 17 Jun 2000 11:16:29 +0200

JEANNE MCCANN <mccannjl_at_mindspring.com> WROTE:
> We've just set up an arrangment with a third-party
> bookseller (not one you've heard of) who will fulfill
> all book orders coming from our site. What we're trying
> to find out is: how can we independently verify the
> number of users who click from our site to theirs and
> buy the book?

TO WHICH LOURDES DE LLANO <ads_at_newparadigmmedia.com> REPLIED:
> First they find out what your needs are. Once that is
> defined, they build your system and within a few days,
> you'll have it all set up and ready. We paid $2500 for
> our system (Set up +3 months service). There is a
> monthly fee of $150.00 after the first 3 months (this
> amount covers upgrades, maintanence, etc.) which is
> relatively cheap.

TO WHICH JASON MAGNUSON <MagnuTec_at_aol.com> RESPONDED:
> I'm sure that there is a cheaper alternative to the
> $150 per month fee! That sounds pretty steap to me...
> There are many companies online that provide such a
> service for literally hundreds of vendors. I would
> reccomend that the "book seller" get involved with one
> of the and then you could simply plug into that
> company for sales. Such a company that I have used in
> the past is called www.linkexchange.com. They monitor
> all clicks to other companies web sites!

Hi,

I think we're talking about 2 different issues here.
The system I was referring to does more than track your
clicks, it tracks revenues from those clicks, revenue
from the creative that gave you those clicks, revenue
from the sites that served the creative that gave you
the clicks. To us it's worth the 150 a month because we
know where to spend our clients ad budget, thus they
grow and everyone prospers.

Adios!
Lourdes de Llano




Received on Sat Jun 17 2000 - 04:16:29 CDT


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