Defining metrics

From: Stefany Wilson <stefany.wilson_at_ketchum.com>
Date: Mon 19 Jun 2000 18:14:28 -0400

I work in the digital media group of a large, top 3 PR
Agency. I have 3 questions on online advertising...

1. Is there some sort of general ratio of unique
   visitors to a site to impressions of a page?
2. Generally, are unique visitors to a site counted on
   a page by page basis, or simply hitting the site once?
   For example, would a research firm call me a unique
   visitor 3 times if I go to 3 pages I've never visited
   before?
3. Is CPM the same as cost per impression or cost per
   unique visitor in standard CPM pricing scales?
4. Is there a stat on buys per number of click aways
   if I link to another site and receive commissions from
   the other site if someone purchases something there?

thanks for the help in advance!

--
Stefany Wilson
Interactive Producer
eKetchum Digital Media Group
v. 404.879.9118
f. 404.879.9001




Received on Mon Jun 19 2000 - 17:14:28 CDT