Re: High-Tech Ads

From: Dave Clark <mediadc_at_email.msn.com>
Date: Wed 21 Jun 2000 09:35:57 -0500

LISA MELVIN <lisam_at_webadvantage.net> WROTE:
> ... free software released by Digimarc that "bridges
> the old and the new, allowing readers of Wired
> magazine's July issue to hold up ads to a Web camera
> that will "read" the ad and open up the advertisers'
> Web site".

Lisa Melvin asked on June 20 for comments about some
free software from Digimarc that allows a user to hold
up an ad to a Web-cam, and the software reads the ad
and opens the web site.

My take is that sure it's a possible solution, but why?
This seems to me one of those "we do it because we can"
deals. Pretty dumb idea IMHO. Do you really want a
visitor who is so lame that they can't type in a URL?

On the other hand, I would never have invested in the
Hoola-hoop or the Pet Rock, either.

Someone please give me a reason why I'm wrong on this.
I'll accept any and all flames if there's any common
sense reason to put this software on a machine.:>)

Dave Clark




Received on Wed Jun 21 2000 - 09:35:57 CDT