Re: Internet Keywords, RealNames

From: Marlena Schwarz <marlena_at_sharpe-partners.com>
Date: Thu 22 Jun 2000 15:36:31 -0400

MARLENA SCHWARZ <Marlena_at_Sharpe-Partners.com> WROTE:
> The flipside (and the problem in my opinion) is if you
> have a widely recognized name like Coke or Pepsi, you
> don't need a Realname. You already have the best "Real
> Name" there is! One would have to be rather slow to
> need help finding coke.com or pepsi.com.

TO WHICH MARK BROWNLOW <markbrownlow_at_ibizadmin.com> REPLIED:
> First, it is incorrect to assume that people needing
> help to find pepsi.com or coke.com are "rather slow".
> Many people are just unfamiliar or uncomfortable with
> the Internet environment; they find it easier, for
> example, to type the familiar word "coke" into the
> default search form that appears when they open their
> browser than to get to grips with the structure of
> urls, however easy that might seem to us Internet
> professionals.

What I'm trying to say is that major brands have such
presence you don't need to pay ransom to RealNames for
folks to find you. You have a jillion dollar ad
budget. You have name recognition and your URL is
plastered everywhere. You could pay for the silly
RealNames concept, but it probably isn't necessary.

I take it you are a believer in RealNames. I am
(obviously) not.

Marlena




Received on Thu Jun 22 2000 - 14:36:31 CDT