Re: Commercial vs. non-commercial sites
DOUG LIEBAU <douglieb_at_hotmail.com> WROTE:
> In developing our own commercial website, we are trying
> to decide the following debate: Do we incorporate a
> high level of informational content into our site, or
> create a more commercially focused site and seek to
> develop our "in your profession" reputation through
> sponsorships and presence on informational,
> non-commercial sites targeting this profession.
I would say that if your primary business is to sell
something, then you should be selling from your site
first and foremost. Then, you can add all sorts of
information that your visitors are looking for and will
like. That will result in a web site where visitors
know that they can buy what they need AND keep them
coming back because you provide great information that
they are looking for and they need. The combination of
selling and providing information has proven to be
successful over and over again. You might also
consider a newsletter that you can send to subscribers.
That will keep your company name fresh in their mind
while providing them with interesting and informative
reading material. Some newsletters even require that
the subscriber go back to your web site to read it.
That's pretty clever too.
Received on Wed Jun 28 2000 - 12:11:29 CDT