Re: Driving traffic to your 800 number
KATRINA BELL <katrina_at_projectalpha.com> WROTE:
> They don't believe that their customers will actually
> purchase products on the Internet (in the $2-20K
> range). I believe they will and think the client
> should focus their internet marketing dollars on using
> the web site to provide useful features and content to
> these customers, showcase their work (and great client
> list), and build one-to-one relationships with these
> customers to retain their business.
1. It can't hurt to HAVE the 800 quite visible on all
Web pages (like PC Mall and CDW do), at least as an
option. But STRESS that customers can use the 'net to
order the products - you can even offer an incentive
for them to do so. Your customer is right though, some
(many?) will only use the 'net to find what they need
and use an 800 number to close the sale.
Don't forget to also add tons of education about how
the 'net is safer than giving their credit card to
some waiter they do not know in a restaurant.
2. It's interesting you mentioned this, since AT&T is
advertising their 800 number services as a way for
businesses to track who is coming to their Web site!
What a shame that AT&T would tout an expensive 800
number instead of something free like HitBox.com which
I use and am very happy with..
I scanned the AT&T adv and put it at
http://www.smallbiztechnology.com if you want to look
at the ad copy!
Ramon Ray, ramon_at_smallbiztechnology.com
Small biz tech analyst and consultant,
http://www.smallbiztechnology.com
///The VOICE and OASIS of small business
technology solutions and information///
Editor, http://www.MarketingtoSmallbiz.com,
by MarketingSherpa.com
Received on Sat Jul 01 2000 - 16:39:24 CDT
