Re: Button ad placement

From: Marci De Vries <mdevries_at_turtlebackinteractive.com>
Date: Tue 4 Jul 2000 15:10:10 -0400

RYAN PYLE <ryan_at_freeskier.com> WROTE:
> One of the issues I am struggling with is button ad
> placement. Some sites place their button inventory down
> the left side of the page under their navigation info,
> some place button ads on the right side of the page by
> themselves, and others, like ecommercetimes, place
> button ads closer to the center of the page, inside
> navigation information and content. Has anyone done or
> seen a study on the correlation of button ad placement
> to click-throughs?

We have seen great success with buttons vs. standard
banner ads. We are very careful when purchasing buttons
because we want the buttons to look like part of the
site's content instead of a banner ad. If a site can
offer an unusual placement, say 1/2 way down the text
of an article, or immediately underneath a table of
contents nav, we usually go for it. We've seen CTRs
over 1.5%.

Marci De Vries
Turtleback Interactive Media Services
410-727-7392ph
mdevries_at_turtlebackinteractive.com





Received on Tue Jul 04 2000 - 14:10:10 CDT