Re: Advertising Costs Per City

From: Steve Johnston <stevebus98_at_yahoo.com>
Date: Wed 5 Jul 2000 14:06:17 -0700 (PDT)

CLARKE MIYASAKI <cmiyasaki_at_freeport.com> WROTE:
> I'm constructing an economic model for our rollout
> plan. I need information on advertising costs per
> city to complete this matrix. I'm looking for this
> to see which cities would be most cost effective
> to roll-out in.

Another option would be to run banner ads on popular
local portals and sites and target your ads
geographically. This allows you to run your ad on
popular sites that relate to your product and ensure
that only people within that specific region see the
ad. Many sites allow you to do this, but it will cost
extra. I would probably add this into your marketing
mix.

Steve Johnston
www.realmedia.com
johnston_at_realmedia.com




Received on Wed Jul 05 2000 - 16:06:17 CDT