Re: Website promoter - new speciality?

From: Maria Helm <mrs_helm_at_hotmail.com>
Date: Thu 6 Jul 2000 09:27:08 -0400

VLADIMIR BAYKOV <baykov_at_vlad.usr.etu.spb.ru> WROTE:
> ...the search of any kind of document
> on the Internet (texts, images, sounds, video etc.) is
> based on the keywords (searchwords) - i.e. the nature
> of the objects is different but the nature of the
> search is just the same. It means that for efficient
> information search and web promotion it's neccesary to
> carry out special research in many closely-related
> fields: Theory of Probability, Mathematical Statistics,
> Mathematical Linguistics, Structural Linguistics,
> Psychology, and naturally in the Internet technologies
> services, Basics of Web-design, and many others
> contiguous areas.
>
> I guess that in the next two-three years a new
> speciality - Website promoter (in the different areas)-
> will become one of the most popular and one of the most
> attractive professions in the world. It is a synthetic
> speciality and it should be based on the mentioned
> courses. Any thoughts?

I am already seeing web promoting becoming a hot field.
In my career as a webmaster, my company is starting to
shift my focus away from the technicalities of the site
itself and closer to promotion. We are looking at
hosting outside the company and hiring someone outside
to do a cosmetic redesign - - all so that I can
concentrate efforts on search engine rankings, site
promotion, and - of course - ecommerce.

I can see that for many companies what was once a
one-person "webmaster" position is now becoming, like
myself, a "Web Administrator" position. This position
may oversee, and sometimes carry out, arrangements for
hosting, site design, search engine placement, log
analysis, site marketing, ecommerce, and much more -
each of which may be internal or outsourced. In turn,
each of those "sections" blossoms into a full-fledged
field of its own.

As far as basing it on the courses mentioned, I'm torn.
While I do believe a familiarity with statistics and
language is helpful, it seems to me your list is heavy
on the mathematical side. I haven't used anything
further than my basic liberal-arts required statistics
course. I would agree on the side of the structural
linguistics course, though. And I would have 2 courses
along the language lines. I would also add some basic
marketing courses. An Intro to graphic design type
class wouldn't hurt either.

I definitely see site promotion, and several other
areas, becoming specialties and even fields of their
own!



Received on Thu Jul 06 2000 - 08:27:08 CDT