Re: Internet Advertising 101 Books

From: michaela gaaserud <mgaaserud_at_amazingmedia.com>
Date: Thu 6 Jul 2000 11:38:07 -0400

LARYSA BABIY <larysab_at_webhosting.com> WROTE:
> Can anyone recommend some books/reference materials on
> Internet Advertising. I'm looking for reference
> material on the basics of advertising on the net,
> lingo, analyzing results of ads, using outside agencies
> to track results for you, etc.

Larysa,

I recommend two books: "What Makes People Click -
Advertising on the Web" by Jim Sterne and "Advertising
on the Internet" by Robbin Zeff and Brad Aronson. Both
are slightly outdated and do not include much
information on new interactive media that finally
allows small and medium size businesses to effectively
advertise online. But they are good reference
materials to get you started. I hope this helps!

Michaela Gaaserud
Amazing Media Inc.
www.amazingmedia.com




Received on Thu Jul 06 2000 - 10:38:07 CDT