Re: Effective ad model

From: Marlena Schwarz <marlena_at_sharpe-partners.com>
Date: Thu 6 Jul 2000 12:50:17 -0400

PATRICK PYETTE <ppyette_at_kgrove.com> WROTE:
> I am a web site publisher with a relatively small, but
> extremely focused, professional world-wide audience.
> Can you tell me what would be the best model to explore
> to start generating advertising revenue from the site.
> I want the advertising to be as focused as my audience.
> Should I go directly to the appropriate company's PR
> departments, through an agency, to simply forget it and
> sign up with a generic affiliate program?

Go for the Marketing or advertising department, not PR.
At most companies the PR department does not place
advertising.

Why not do both an affiliate program and sell ads?

Marlena
..................................
Marlena Schwarz
S H A R P E P A R T N E R S
134 Fifth Avenue, 4th Floor
NYC 10011
www.sharpe-partners.com
212.366.4123




Received on Thu Jul 06 2000 - 11:50:17 CDT