Re: Effective ad model

From: Richard Kies <rkies_at_aginfonet.com>
Date: Fri 7 Jul 2000 08:31:09 -0600

PATRICK PYETTE <ppyette_at_kgrove.com> WROTE:
> I am a web site publisher with a relatively small, but
> extremely focused, professional world-wide audience.
> Can you tell me what would be the best model to explore
> to start generating advertising revenue from the site.

Hello,

With a small, niche site like yours, you may want to
consider directly approaching some firms in your
industry regarding a sponsorship-type agreement. If
you can in some way measure the quality of your
audience, a targeted sponsor would be interested in
getting their name in front of that group. This could
be through activities such as sponsored content,
co-branded pages, surveys & contests, etc.

The banner ad model may be another option, but you need
a significant volume of traffic in order to generate
decent revenue.

In my experience, the direct approach is (usually) most
effective and quickest ways to attract
sponsors/advertisers...having said that, I would also
advise you spend a little time building relationships
with key advertising and PR firms in your industry.
This can pay off long-term; just don't expect an
immediate payback, unless you are lucky with your
timing.

Affiliate programs can be the icing on this
cake...again, though, I wouldn't count on huge revenue
streams from this alone.

Hope that helps...

Cheers,

Richard Kies
Marketing and Communications Ph: (306) 789-2908
Aginfonet.com Fax: (306) 789-7630
www.aginfonet.com Toll-Free: 1-888-789-5153
rkies_at_aginfonet.com
Aginfonet.com - Where Agriculture Means Business




Received on Fri Jul 07 2000 - 09:31:09 CDT