Re: Newsletter content personalization

From: Cliff Allen <cliff_at_GuestTrack.com>
Date: Fri 07 Jul 2000 10:39:00 -0700

BOB NUBER <BNuber_at_Entrepower.com> WROTE:
> To follow up on the recent discussion of newsletter
> tools/services, is anyone aware of products or services
> that cost-effectively support true personalization of
> content for email newsletters? Beyond simply inserting
> a salutation or other special message, my interest is
> in assembling and organizating content on a
> subscriber-by-subscriber basis.

Our GT/Mail product is a personalized e-mail product
that can use simple or complex rules to target who
should receive messages, then tailor the content for
each subscriber.

We have a live demo on our site
(http://www.GuestTrack.com/demo/) that allows
marketing people to experience a personalized campaign
of messages describing how personalized e-mail works.

Another place to look for vendors of personalization
products is the vendors area at:
    http://www.Personalization.com

Cliff

Cliff Allen Web and E-Mail Personalization
GuestTrack, Inc. Software and ASP Hosting
Los Angeles, CA http://www.GuestTrack.com/
(310) 391-6755 Co-Author: Internet World Guide to
                              One-to-One Web Marketing



Received on Fri Jul 07 2000 - 12:39:00 CDT