Re: Internet Advertising 101 Books

From: Marlena Schwarz <marlena_at_sharpe-partners.com>
Date: Fri 7 Jul 2000 18:04:24 -0400

LARYSA BABIY <larysab_at_webhosting.com> WROTE:
> Can anyone recommend some books/reference materials on
> Internet Advertising.

TO WHICH MICHAELA GAASERUD <mgaaserud_at_amazingmedia.com> REPLIED:
> I recommend two books: "What Makes People Click -
> Advertising on the Web" by Jim Sterne and "Advertising
> on the Internet" by Robbin Zeff and Brad Aronson.


Also if you are interested in a pretty good seminar on
Web Advertising, "How to Buy & Sell Web Ads" is a good
crash course that covers just about everything you need
to know, sponsored by Adweek:

http://www.laredogroup.com/pages/training/training.html

Marlena Schwarz
SHARPE PARTNERS
134 Fifth Avenue
NYC 10011
www.sharpe-partners.com




Received on Fri Jul 07 2000 - 17:04:24 CDT