Re: Rich media/Broadband advertising effectiveness

From: Marci De Vries <mdevries_at_turtlebackinteractive.com>
Date: Mon 10 Jul 2000 15:25:33 -0400

ALEX KLEINMAN <AlexKleinman1_at_aol.com> WROTE:
> Anyone know of any research that's been done examining
> the relative effectiveness of various types of rich
> media ads/ broadband ads in terms of CTR, conversion
> rates? The idea would be to determine what features are
> most successful at driving revenue.

Check with Dynamic Logic http://www.dynamiclogic.com
They are a strategic research firm and may have some
information for you.

--Marci De Vries
Turtleback Interactive Media Services
http://www.turtlebackinteractive.com
410-727-7392 ph





Received on Mon Jul 10 2000 - 14:25:33 CDT