Re: Newsletter content personalization

From: Shawn Merwin <merwin_at_netsync.net>
Date: Mon 10 Jul 2000 16:00:37 -0400

BOB NUBER <BNuber_at_Entrepower.com> WROTE:
> To follow up on the recent discussion of newsletter
> tools/services, is anyone aware of products or services
> that cost-effectively support true personalization of
> content for email newsletters? Beyond simply inserting
> a salutation or other special message, my interest is
> in assembling and organizating content on a
> subscriber-by-subscriber basis.

Bob,

I'd like to invite you to take a look at the Informz
system (www.informz.com). I won't go through the whole
pitch, but I wanted to mention the personalization and
targeting aspect of email newsletters. Using Informz,
you can create and send a newsletter containing news
items from A-Z, but the subscriber will only receive
news items from the categories they have chosen. So
Subscriber 1 may get items A, C, F, and Z; Subscriber 2
gets only item Q; etc. One mailing, but the messages
are completely personalized based on subscriber
interest and/or demographics. And if you are including
advertisements, you can also target these based on
interest and demographics - again, one mailing but
different advertisements to the individual subscribers.

Shawn Merwin
merwin_at_netsync.net




Received on Mon Jul 10 2000 - 15:00:37 CDT