Re: Rich media/Broadband advertising effectiveness

From: Jae Kim <jae_at_sandlercap.com>
Date: Tue 11 Jul 2000 14:39:34 -0400

ALEX KLEINMAN <AlexKleinman1_at_aol.com> WROTE:
> Anyone know of any research that's been done examining
> the relative effectiveness of various types of rich
> media ads/ broadband ads in terms of CTR, conversion
> rates? The idea would be to determine what features are
> most successful at driving revenue.

Try talking to some of the folks over at @home. Susan
Bratton is the person in charge of the forrays there
and they have done numerous studies. You might check
their website to find a press release with some data.

Also, I believe, the people at @plan may home some of
the stats you are looking for. How easily they will
share the numbers with you is a different issue
altogether...

good luck.





Received on Tue Jul 11 2000 - 13:39:34 CDT