BOBBY HEWITT <_bhewitt_at_excite.com> WROTE:
> I'd be interested in knowing what the general thoughts
> of online ad readers are on banner ads. Are they
> effectivefor you personally? Do you actively
> participate in them as part of your on-line ad
> campaigns?
TO WHICH MICHAEL <mikeo_at_m6.net> REPLIED:
> I have always used banner ads for branding purposes...
> not expecting people to actually click on them, but to
> become more aware of our name... I always make sure the
> website, i.e m6.net, is prominent so at least part of
> that will get into peoples' minds and we place our
> banners so people will see our brand a few times.
Mike,
I agree with you in terms of creating brand awareness
by using banner advertisement - if users see the ad
enough times, whether they click through or not, the
brand will become etched in their minds.
Have you tried Dynamic Flash banners:
http://www.kmgi.com/banner/default.htm - these are 5
times more effective for CTR and brand awareness than
animated Gif banners.
If you really want to create a strong image in the
marketplace, you should consider using webmercials -
http://www.kmgi.com/webmercials
I have used these unique solutions in the past for my
clients with massive success and a huge ROI.
Let me know what you think.
Regards,
Nik
Nik Entwistle
Managing Director TO22.COM http://www.to22.com
In Association with KMGI.com http://www.kmgi.com
nik_at_to22.com
Tel: +44 (0) 113 2432076
Mob: +44 (0) 7785 993301
Fax: +44 (0) 113 2430258
Received on Wed Jul 12 2000 - 11:56:08 CDT
