Re: ad servers vs. ad services?

From: Michael <mikeo_at_m6.net>
Date: Thu 13 Jul 2000 09:36:34 +1000

LISA STRITE <lstrite_at_greenpoints.com> WROTE:
> Help! I'm working on a cost/benefit analysis to
> determine whether to move towards an in house -- or
> site-side -- ad serving solution [AdServer 4 or
> AdManager] or an outsourced/ASP ad service [like
> DoubleClick DART or AdForce].

Hi Lisa,

Being ASP Developers we always develop our own solution
- actually developing AD serving solutions is one of
the easier things to develop.

A few sites that discuss this are (if you are
developing on NT) http://www.learnASP.com ,
http://asp101.com

On one of our last projects
http://canberra.shopalive.com the ad banner solution
and the "buy" page to go with it along with the click
through tracking took a day to develop.

If you have any questions about such solutions feel
free to fire me an email

Cheers
Michael
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Received on Wed Jul 12 2000 - 18:36:34 CDT