Re: Targeting by IP address
KEN RUCK <kpruck_at_hotmail.com> WROTE:
> We have built a technology that recognizes and records
> each user IP address and refers to a database to find
> out which country/area the user comes from then offers
> the customized front end. The problem is that we
> cannot find a database or a look up directory that
> matches IP ranges with geographical location. There
> must exist some kind IP address available on a
> commercial basis as almost every website targets its
> advertisements according to country/geographic
> location. Any help locating this body of information
> would be greatly appreciated.
Ken ... I have personally done a lot of work looking
into this for our company. There is a lot of garbage
out there when it comes to IP targeting. Even good
solutions have problems (e.g., AOL users from across
the country who come through proxy servers in N.
Virginia).
Check out Ingeodesy (at http://www.ingeodesy.com).
They appear to be one of the more thoughtful players in
this space.
Also, check out this article in ClickZ about IP
targeting:
http://gt.clickz.com/cgi-bin/gt/fcn/mb/mb.html?user=ffffffffffff&article=1548
Charlie Martin, Director of Business Development
ShopExpert.com
Email: charlie.martin_at_shopexpert.com
URL: www.shopexpert.com
Received on Thu Jul 13 2000 - 13:20:52 CDT
