Cannibalizing print revenue base

From: Rob Grassmyer <rob_at_campusengine.com>
Date: Fri 14 Jul 2000 15:20:18 -0700

Our company partners with large college campus
newspapers to help them become a new media
organization. One of the common concerns for them is
the risk of cannibalizing their print revenue base.
Can anybody point me in the direction of some articles
or studies that address this issue. I'm less
interested in opinion or experience but very interested
in published articles and studies.

Rob Grassmyer

Director of Sales
WWW.CampusEngine.com
Ph.(916)351-3700
Fax: (916)351-3701




Received on Fri Jul 14 2000 - 17:20:18 CDT