I'm researching venues for a client that sells high-end
letterman jackets to students, teams, professional
teams and companies. They are looking to a campaign to
reach high school & college student athletes or teams.
The catch: they prefer to -not- buy banners. I've
talked with a few, small but specialized sites that
focus on college-bound students and student athletics.
But because they are small, they aren't up to speed on
how to use direct email or arranging sponsorships or
other opportunities.
So here are the questions:
- Aside from banners, I have idenitified the following
online opportunities: Direct email; Sponsorship on
email newsletters or lists; Sponsorship of specific
content or advertorials; Co-branding a contest or
event. Are there other opportunities that I should
consider?
- Can you recommend any sites that would work within
such a specialized group, and work with a non-banner
approach? We are willing to spread the buy across a
bunch of small, non-network sites or even
non-profit/school sites.
- Some sites get nervous when talking about direct
email to sub-18 y.o., or have privacy statements that
prohibit registration or direct email to minors.
Should I ditch the direct email idea as a privacy
issue? Or is there an opportunity for hitching on a
commercial message to outbound email content?
I'd appreciate your help and recommendations for sites
that are better at negotiating creative exposure,
rather than flat banner thinking.
Thanks,
Kim Brooks
Internet Marketing
kbrooks_at_bardo-brooks.com
206-612-5322
Received on Wed Jul 19 2000 - 13:23:24 CDT
