Re: Implementation of personalization on my web site

From: Jim Novo <jimnovo_at_sprintmail.com>
Date: Thu 20 Jul 2000 19:47:40 -0400

OLIVIER DELLOYE <olivier_at_skihorizon.com> WROTE:
> Key question now is: how can I personalize
> my web site for the few clusters of people I have
> identified? More specifically, I'm struggling to
> understand whether I need to acquire a solution, a la
> Broadvision, to achieve the right personalization on my
> web site.

You didn't say how much traffic you're generating or
how large your biz is, but I'm guessing you're below a
Broadvision solution, which can easily go over a $1
million USD with implementation.

If you're in start-up mode and looking for a quick
solution, check out this article:

http://www.clickz.com/cgi-bin/gt/article.html?article=1979

It talks about linking your database to your content
using Perl scripts, and mentions a site / tool that
writes correct scripts for you, very inexpensively.

> Has anyone gone through the same process or
> faced the same questions? Do I need the help from a CRM
> consulting group to help me implement all that stuff?

Your site is in French so I'm having a hard time
understanding the objective of the site. It depends on
what you are trying to accomplish.

You can do a lot of very effective customer profiling
with a spreadsheet, if you know what to look for and
how to set it up. On the other hand, if you're doing
100,000 unique visitors a day, a spreadsheet might be a
little underpowered.

Let us know a few more details, and I'm sure the group
can assist you.

Jim Novo
Marketing Mercenary
Customer Valuation, Retention, Loyalty, Defection
jimnovo_at_sprintmail.com





Received on Thu Jul 20 2000 - 18:47:40 CDT